Overall thoughts
In preparation for upcoming projects, I have decided to update and create new logos that will serve to identify and easily label them into specific categories.
BACKSTAGE LENS PODCAST episode
Listen to the Backstage Lens episode for a behind-the-scenes look at the project’s creation, from the initial concept and creative process to the challenges, discoveries, and lessons learned.
Project tools
Explore the software used to bring this project to life, with estimated percentages highlighting each tool’s contribution to the overall production process.
Hitfilm - 40% usage
Icon brainstorm, concepts, refine, finalized
Auto Draw AI - 20% usage
Icon/logo brainstorm, concepts
Adobe Illustrator - 20% Usage
Vectorized icons/logos
Photoshop - 10% Usage
Icon/Logo Concept & VFX
After Effects - 10% Usage
Icon/Logo Concepts & VFX
Skills Applied
A combination of creative and technical disciplines brought together to develop the final artwork.
CREATIVE DISCIPLINES
Graphic Design
Logo Design
Branding & Visual Identity
Digital Illustration
Motion Graphics
2D Animation
Visual Development
PRODUCTION SKILLS
Logo Concept Development
Digital Sketching
Vector Illustration
Shape & Path Design
Typography & Composition
Logo Animation
Keyframe Animation
Motion Design
Visual Effects & Compositing
Video Editing
Graphic Refinement & Post-Production
Project Gallery
Production Difficulty
Each production stage is rated on a scale of 1 to 10. Higher scores indicate greater difficulty encountered during development.
1.5/ 10
OVERALL DIFFICULTY
01 – Concept & Research
1/10
02 – Logo Ideation & Sketching
2/10
03 – Vectorization & Shape Design
2/10
04 – Typography & Composition
1/10
05 – Motion Graphics & VFX
2/10
06 – Final Refinement & Export
1/10
References
A collection of visual references that helped shape the artwork’s creative direction, composition, atmosphere, and overall aesthetic, serving as inspiration throughout the development process.
Drafts & concepts
Early tests, visual explorations, and ideas that helped establish the final direction. Only the most meaningful iterations are shown.
Selected Frames
A curated selection of frames highlighting the finished artwork’s composition, visual details, atmosphere, and key creative elements, offering a closer look at the final result.
Key takeaways & Lessons Learned
A reflection on the creative discoveries, challenges, and lessons learned throughout the project, highlighting the experiences that shaped the final artwork and contributed to personal and technical growth.
01 — Creative Discovery
- Used AutoDraw to sketch and refine ideas with the assistance of AI.
- Used Illustrator to enhance and vectorize icons and logos.
- Developed a preference for black-and-white colour schemes in my icons and logos.
- Developed the main channel profile icon.
- Established a preference for using recurring visual elements to maintain consistent branding.
02 — Acquired Skills
- Used random shapes and objects to create icons and logos.
- Combined different visual elements to create cohesive icons and logos.
03 — Challenges & Limitations
- Preserving the original details and quality of icons and logos during the vectorization process.
04 — Lessons Learned
- Vectorize only certain parts of an icon or logo when necessary to preserve its original quality.
- Always begin with references before brainstorming and developing concepts, as this helps save time.
- Gather a variety of references to inspire more unique and creative icon and logo designs.
Project Overview
- Status : Complete
- Format : Artwork (Icons & Logos)
- Platform(s) : ArtStation
- Difficulty : Beginner
- Software/Application used : 5
- Collaborator(s) : Solo project
- AI Assisted : No
- Start Date : 2022-09-26
- Complete Date : 2022-09-30
- Project Cost : $0